Videalert

London, UK, 26^th July, 2011

Leeds City Council rolls out new automated bus lane enforcement from Videalert

Department of Transport certification gives green light for new unattended     bus lane enforcement monitoring

Leeds City Council will implement a new automated bus lane enforcement platform from VCA certified traffic and car park solutions provider Videalert, to help improve city centre traffic flows without requiring additional resources from its traffic monitoring team.

The contract was won in an open tender that included the main providers of enforcement in the UK.

Initially, five Leeds city centre bus lanes² will be monitored using Videalert. The council expects this number to be increased to seven later this year

An easy to set up platform, Videalert software automates the processes from the capture and recording of video of vehicle contraventions through to integration with software that issues Penalty Charge Notices (PCNs). This streamlines the complete end-to-end process for the identification of traffic contraventions - without extra resources being needed.

David Richmond, CEO of Videalert, said: “Councils are under constant pressure to manage traffic better because of rising vehicle ownership and local government budget constraints are making the situation even more challenging. Videalert provides a highly cost effective method of bus lane enforcement, as it delivers improved driver compliance without the requirement to add additional resources.”

Notes for editors

¹ Department of Transport, Road Statistics 2008: Traffic, Speeds and Congestion, at:

DfT

² Initial enforcement locations in Leeds – bus lanes on:

• The Headrow/Vicar Lane
• Vicar Lane/Kirkgate
• Duncan Street/Call Lane
• Boar Lane/City Square
• The Headrow/Park Row

About Videalert

Videalert delivers smart solutions for traffic and car park management and perimeter security and surveillance. Video Analytics uses intelligent analysis of CCTV images and video to help camera operators become more efficient and able to handle many more cameras and incidents. Operators no longer have to monitor tens or hundreds of screens but can focus solely on the areas where an incident has been reported.  Videalert is based in London and is a privately held company.

Press contact: David Brocklebank – Videalert Ltd, 020 8429 6802